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Thursday, January 29, 2009
AFFILIATES MARKETING
Marketing an online business is never easy. Affiliate marketing is an online marketing that is use by online merchants to sell their services and products online. The merchants use affiliate marketing in order to ensure that visitors will enter their website and fill out their order form to buy their products and services. The model of affiliate marketing is the “pay-per-performance” model is in quintessence the modern description of the “finders’-fee” model, where people who introduce prospective clients to a company are remunerated. The disparity in the case of affiliate marketing is the company pays their publisher when new consumers enter the website and buy their products or hire their services. This model is high in reward and low-risk for the publishers and company. How does affiliate marketing work? A website has a link that is delegated a commission, like as a fixed cost per lead or a percentage of a sale on the merchant’s website. In order to monetize the traffic the website needs to have an advertiser’s program. After the receipt, the publishers choose and put the advertiser’s links on their websites, search links and emails. When a client clicks on a link, a cookie is put on the guest’s browse that help recognizes the advertiser, the publisher and the particular link and fee rates. When the guest makes a purchase or fills out the order form, the business transaction is traced and recorded by the Commission Junction. After the confirmation of the transaction, the collection and procedures need to guarantee a fair and on time delivery of payment for the publisher, and all of the management and authentication to ensure quality sales and results for the advertiser. Affiliate marketing is the best way to profit big time without working hard. All the merchants need to do is put an ad on the affiliate’s website. No promotion or selling needed. The merchant just need to sit and relax while waiting for his profit. Affiliate marketing is always in the advantage of the merchant. Just by posting an advertisement online, it is all over the web. The merchant does not need to sell that much. The key is to post link to more websites, the more exposure the products and services obtain, and all he has to do is permit the ads for his products and services to appear on other websites. The affiliate has to conduct comprehensive research on the merchant before entering agreement to affiliation. There is a risk of having a contract with a merchant who does not pay commission payments or just discontinue affiliation. Although, this is very rare, most affiliates and merchants have profitable and pleasant business transactions. It is an essential for a merchant to select their affiliates wisely. There is some situation that the affiliate’s website will post an ad for months before the prospective clients click or buy their products. If the commission is not fair, this can result to an annoying business relationship. It is advisable that both affiliate and merchant to guarantee a mutually beneficial relationship.
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